Aenso
Cars
Branding
Web design
Marketing
Galway
2023
Aenso Ireland is the official Irish distributor of the Slovenia based Aenso brand. The project was initiated to support the launch of a new business and establish a strong local online presence aligned with the parent brand. The scope included website design, online store setup, payment integration, and inventory configuration. The primary goal was to create a minimalistic, easy to navigate e-commerce website that visually and structurally aligns with the Aenso HQ website. The outcome is a clean and modern online store designed to support product sales and future growth.
Summary
This project was created to help Aenso Ireland enter the Irish market with a professional and brand consistent digital platform. From the outset, the focus was on simplicity, clarity, and alignment with the established visual identity of the Aenso brand. The website needed to function as a minimal online store while providing customers with a smooth and intuitive shopping experience.
What makes this project significant is its strong focus on brand consistency. Every design decision was guided by the need to match the look and feel of the parent website while adapting it to a local market. By using a bright theme, clear layouts, and restrained navigation, the website delivers a clean user experience. The final result is a fast, accessible e-commerce platform that supports the brand’s expansion in Ireland.
Challenge
The main challenge was balancing brand alignment with local flexibility. As an official distributor, the website needed to closely follow the visual language and structure of the HQ website, leaving limited room for experimentation. At the same time, the platform had to be practical, easy to manage, and tailored to local customers.
Another challenge was creating a fully functional online store without unnecessary complexity. The goal was to keep navigation minimal while still supporting product browsing, payments, and inventory management. Ensuring the site remained lightweight and user friendly while meeting all commercial requirements required careful planning and disciplined design choices.
Solutions
We approached the project by closely analysing the parent brand’s website and translating its visual principles into a localised version for the Irish market. A bright themed design was selected to reflect the brand’s identity while keeping the interface clean and approachable. Navigation was intentionally simplified to make product discovery quick and intuitive.
The online store was fully set up with inventory management and Stripe integrated as the primary payment solution to ensure a secure and seamless checkout experience. The final solution is a minimalistic, easy to navigate e-commerce website that stays true to the Aenso brand while providing a solid foundation for ongoing growth in the Irish market.
